In today’s patchy magazine marketplace, magazines about old things seem to be doing well – from the data I see at least. Old motorbikes, old trains, old cars, old homes, old trucks. The magazines I have notcied are pitched around the Classic or Vintage or Period theme. These titles attract loyal customers as shoppers and browsers. While there is not much cross over between the segments, I am contemplating a feature display of the classic titles to try and attract mroe customers – since we know from sales they are out there.
Just knowing that the Classic / Vintage / Period interest is so strong in this marketplace is good to help drive decisions.