We took the opportunity this morning to promote the weekly magazines to the new customers we will see today. Being a public holiday, more than half our customers will not be regulars so we try and make every opportunity work. The display in the photo is what customers pass on the way to our main lottery counter. Woman’s Day and New Idea and other weeklies ought to drive good easy add-on business.
Regulars here will see that we change this and other key magazine displays two and three times a week. I think it’s what we have to do in retail. Customers become as store blind as we do from the other side of the counter.