Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Including cards in merchandise displays

Mark Fletcher
January 28th, 2009 · No Comments

fhn_val_cards.JPGWe have included greeting cards in our merchandising for Valentine’s Day. With cards such a key purchase, it is logical they are part of the display. Newsagents often leave cards for card fixturing and display gifts only. I think this misses an opportunity. The cards also serve a purpose to signpost the display for customers who may be unsure as to the occasion.

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Category: Greeting Cards · retail

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