Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Brand confusion on Super Food

Mark Fletcher
January 29th, 2009 · No Comments

superfood_expensive.JPGI was surprised to see the Super Food Ideas Simply Summer cookbook selling for more than the Super Food Ideas magazine.  $4.95 vs $2.90.  Super Food is a brand which has built a following on a price based offer.

This latest cookbook does not pitch a price based offer and, I suspect, will not connect with the same consumers as the magazine.

That said, we are being inundated with these small format cookbooks at the moment.  All the usual publishers have new titles out plus we are getting stock from publishers not usually in this space.

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Category: magazines · retail

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