Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Promoting weekly magazines to lottery customers (part 2)

Mark Fletcher
January 30th, 2009 · No Comments

fhn_weekly_mags.JPGFurther to my blog post from earlier this week, we refreshed our display of magazines on the approach to our main lottery counter. We have reduced space for the main weeklies and introduced a broader range of titles more likely to appeal to our weekend customers.

The mix you see in the photo today is different to what we would have for next weekend.

While there is a risk that a display like this at the front of the newsagency reduces traffic further into the store, I am certain that it attraacts people walking pact who might otherwise not have entered.


Category: magazines · retail

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