Making the magazine basket builder work

This is the front of the ACP Magazines basket builder stand we have. It’s called that because it is designed to drive impulse purchases and thereby add to the shopping basked. It is planagramed with each slot allocated to a title. As it is on castors we move the stand every few weeks to counter regulars becoming blind to it.

I have watched customers purchase from the several times this week. They approach the counter with their purchase and while waiting for the person in front they pickup a magazine and add it to their basket. This is the basket working at its best. The key to this success is location.

While many newsagents push their ACP stand against a wall, we like to use both sides. This photo shows the back of the stand as we created it Wednesday this week. Even though the Australian Women’s Weekly sold well without this extra pitch, we have enough stock to warrant the real-estate.

My point with this blog post is to say that co-locating magazines, on a stand such as this from ACP or something you make for yourself, works if you have a professional looking stand in the right place offering popular titles for which a quick purchase decision can be made. It is all about making every sale as valuable as possible. We can influence this more through product placement than we often give ourselves credit for.