Following the tremendous success with promoting the Australian Women’s Weekly in a small stand in front of our newspaper stand, we are now promoting People’s Friend in the same way. It will be interesting to see if we can achieve above average sales as a result of co-location of this title.
The newspaper stand is the second most visited point in our Forest Hill shop so it is logical we try and gain the maximum value from this traffic.
We are careful to ensure that all newspapers can still be accessed and their covers easily seen.
People’s Friend is our third or fourth most popular weekly title – reflecting our demographic. My sense is that this space in front of the newspapers will work best for titles which already sell well in our shop.