A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Publishers miss out by not letting newsagents choose magazines

frank_green_power.JPGFollowing some discussion here, I have been taking more notice of titles I get in one newsagency and not another.  Take Green Power Today.  Had I known this was available I might have put my hand up to give it a go because I like the idea of an environmental segment.   Gotch is good at letting us know about new titles.  The other two magazine distributors are not so good.  Maybe more visibility of what is available would see newsagents being proactive at building segments and categories or magazines.  The challenge with that approach that it would need to come with the ability to more easily remove (permanently) titles from distribution and there is the problem for the distributors.

As for Green Power Today, while I would have liked to try the title, please don’t send it NDD.

0 likes
magazine distribution

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image