My understanding is that males are more likely to buy a card from a newsagency than other outlets. We are trying to tap into this at Forest Hill by bringing Valentine’s Day cards right to the front of the shop, at the lease line. Rather than scare the guys off with too much tizz, this part of our Valentine’s offer is about the product and not wanting to overwhelm them. This approach has worked well for us before in the last week when around 85% of Valentine’s purchases are made.