Our team at Frankston has come up with a range of gift packs for Valentine’s Day. The one which intrigues me the most is the Monkey Business pack. Inside there are a couple of monkeys and a bottle of passion massage oil. Their goal in using themes with the packs and giving them a name is to bring some theatre to the occasion. Looking at the display as a shopper it works. All ages and situations are covered – usually with humor. The real test, of course, is in the sales. So far, so good. Today is the real test for Valentine’s Day because it is with the last minute shoppers that you can do very well.