The Australian Women’s Weekly has kicked off 2009 with a bang. Starting the year with the Obama family on the cover was a brilliant move and following up with Magda Szubanski and her weight loss story in the latest issue is proving to be as popular. My only minor complaint is the free cookbook on the cover – it covers Magda. That said, the word of mouth around this issue is very strong. Newsagents rely on the traffic and sales of AWW. Indeed, other publishers have relied on AWW to drive the health of the category. Let’shope the strong start to the year continues.