Check out how our team at Forest Hill are using the back of the ACP basket-builder stand to create a feature display for the latest issue of Top Gear Australia. This display looks stunning in real life. It is what guys are contronted with as they leave the guy magazine aisle. This is found display space. That is, space we created by using the back of the ACP stand. The choice of the team to include related titles to the side and create a more complete story is what makes this work well. This is ths second such display in this space and we are expecting big things for sales.
We will leave this display in place for at least a week and maybe longer – the pressure to change this is not ad great as exists for our other magazine display locations.
I appreciate that the Intralot forms get in the way – this is their space and we are trying to leverage this space for a win win.