Calendars are continuing to sell at the rate of between ten and twenty a day at our newsagencies. We are fortunate to be achieving a margin of 60% on the discounted price. Watching customer behaviour, they are now more add-ons to existing purchases rather than destination purchases. There are some categories in our businesses which we need to quit immediately the season is over and others which will work well beyond what we would think is a reasonable cut-off date.
We have found that by promoting at a specific price point – $5 – we attract more browsers.
Can you suggest a good supplier of calendars ?
John, Talk to your card company – John Sands and Hallmark have good calendar ranges. Also talk to Bartel and Browntrout.
YOU WANT TO PURCHASE SOME AUSTRALIAN OWNED AND MADE CALENDARS Give Freman Productions a Call. They do great Calendars.