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The craziest retail competition of the year

ilot_crazy.jpgIntralot has released a consumer competition which can only be described as ridiculous. To enter you need to have four losing $2 lap time scratch tickets, four losing $3 bingo trifecta scratch tickets, one losing $5 poker night scratch ticket and one losing $10 $500K Gold ticket. Up for grabs is one of six $5,000 holidays in New Zealand. Entry is expensive and convoluted – you need to post the tickets to Intralot. The games themselves are old, I suspect this is why they are running the competition.

I love the idea of a second chance draw competition to drive traffic for the Intralot brand.make entry based on two tickets but not ten tickets.  base it on a current game, a successful game and not on these old games already rejected by consumers.

This competition, in its current form, is likely to fail.

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