We have high hopes for The Cat Collection partworks which came out today. We arranged to get plenty of stock, expecting that this partwork will be popular with our customers. We have a display at the corner of our counter, between our two lottery selling points – a good location for impulse purchase.
2009 will see fewer partwork launches than 2008 according to the partworks experts so getting a titles which will be successful is more important – hence our high hopes for The Cat Collection.
Partworks are more successful for newsagents than your average magazine in that a partwork customer is 33% more likely to purchase other items in-store according to our basket data studies. The other benefit of partworks is the putaway opportunity. Putaway customers are loyal and a good partwork will bring them back regularly.
We will maintain our promotion of the launch issue of for two weeks and hope to get convert many sales to putaway commitments.
Ahhh!
I want to buy one!
But I think my newsagent has run out 🙁
ANd I don’t think I can order online because the company only accept visa or mastercard, of which I don’t have 🙁
i already have the collection upto number 10 so far and loving them and so are my kids to
omg! im loving the cuute furry friends i get!! 🙂