We are promoting Burke’s Backyard at our prime counter position this week. The free pet DVD with this month’s issue should drive excellent sales. It has been our experience that Burke’s Backyard responds well to promotion – we have high hopes for this issue. The pet connection is timely given the cat partwork which is also being promoted at the counter.
Regulars here will know that we prefer to only promote magazines with good-value gifts in this location. The space used to be used for the usual counter offers one sees in newsagencies. We gave it over to magazine promotion around a year and a half ago.
Great display. I was wondering how to make an impact with burkes backyard. Thanks.