A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Aussie newspapers faring better than others

Australian newspapers have been receiving kudos in international reports over the last 24 hours following the release of advertising revenue figures which showed a decline on 0.6% in 2008.  My view is that part of the reason for the lower decline here is our newspaper distribution model.  Without the financial support from newsagents, publishers would bear a higher cost and this would have altered their model and sales – eventually playing out in lower ad revenue.

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Newspapers

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