Just as we found with the season launch AFL Record earlier this year, the AFL cards are selling very well this year. While magazines may be challenged, there are related products, like these AFL cards, which are trading well. Year on year we are up 64% in unit sales of these. I like the trading cards because they drive repeat business if we maintain a good level of stock.
Although I’m not in Victoria, we’ve seen good growth too.
I was a little disenchanted the other day when I heard that the local primary school here had put a ban on taking cards to school to trade.
It may affect sales, but the ban concerns me – I used to like trading them.
These cards are a great winner, as a new set is brought out every year it constantly brings repeat customers year after year that not only buy cards but other items too.