A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting Annette’s Sym’s Symply Too Good cookbooks

symply_too_much.JPGLike many other newsagents, we received many copies of each edition of Annette Sym’s Symply Too Good To Be True cookbooks on Friday.  While I suspect (hope) that the Network Services magazine allocation system made a mistake, we are trying to make the most of the situation by creating a display at the entrance to our main magazine aisle.  We have dressed an old stand and given it over entirely to Annette Sym’s popular brand.  I certainly saw customers browse products from the stand today after they had made their selection of another title elsewhere in the aisle.

Looking at the photo now the only issue may be our placement next to the Darrell Lea stand.  Hmm…

0 likes
magazine distribution

Join the discussion

  1. Jarryd Moore

    We too were hoping that the Network allocation system made a mistake – but for a different reason. Unfortuntly we only received 1 copy of each title. Very strange.

    0 likes

  2. Bill

    We received 18 months supply…payment due on the 20th or Network will cut off supply!!

    0 likes

  3. Tracey

    We only got number 4…………….

    0 likes

  4. SHAUN s

    I only received one of each as well ,its funny how it works some get to many some get not enough some get nothing at all ,one thing i am glad for is a lot of us send off sales data to them every day or they would really stuff up our orders .

    0 likes

  5. Heather

    We received half dozen of each, perfecr allocation. Would have been excellent to get
    some point of sale also, would be able to show them off over Easter. As it is a block looks good in the Food Section
    Heather

    0 likes

  6. Darren

    try 166 copies in total. Almost 12 months supply for our store. 80% of these will be returned.

    As STGTBT cookbooks are reissues, they should be on request basis only. Another case where Network is using newsagents to reduce their holding costs.

    0 likes

  7. mark

    we got 214 and returned 150. We are on topped returns so this will be a big loss for the publisher.

    0 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image