A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Newsagent TV commercial playing in-store

I was in a newsagency earlier this week and they were playing the TV commercial I funded late last year for the channel on their in-store TV.

If money were no object I’d like this and related commercials to run regularly on TV and in-store to remind the community about our community connection. While shoppers can buy everything we sell elsewhere, they cannot buy our local community connection, our customer service or our genuine smile.

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newsagency marketing

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