I was surprised to see Marvellous Mince arrive in-store this week. Published under the Woman’s Day brand, this $6.95 cookbook is from ACP Magazines, publisher of the successful ACP cookbooks which retail in newsagencies for $12.95.
If more cookbooks are released under the Woman’s Day banner we will need to reallocate space – a challenge in dealing with some publishers and distributors.
This is a good example of where the channel needs to manage access. Since we don’t do this, any titme which wants shelf space can get it. We lose because we carry under performing titles for far longer than any retail competitor would.
I’ll support Marvellous Mince but I will be on the look out to reduce my exposure elsewhere in food to balance the cost of the new title.
No, enough. You return this month, they delivery more next month.
We had ten copies delivered to us. At first I didn’t expect it to sell but decided anyway to put it next to the till. All sold now. I think it depends on the cover design (looks attractive enough) and the position. Mostly from impulse sales to mid-aged female customer.