With Easter later this year the pressure was on to get Mother’s Day out and into promotional space. It is an important season for us in terms of sales of cards and gifts. Mother’s Day is also important in connecting us with the National Breast Cancer Foundation though the sale of Hallmark cards as part of their Cards For Cure commitment.
Last year we achieved a 22.% lift in Mother’s Day card sales over 2007. We are chasing double digit growth again this year and triple digit growth in gift sales – we have a much bigger range of gifts than a year ago.
Mother’s Day is an excellent opportunity for newsagents to take a stronger stand in the gift department, or start with gifts if you are not in this space already.