Following the discussion last week about free newsapeprs, I have been contacted by several newsagents about the role they play in distributing newspapers which are given away at local events or during certain seasons.
These are promotional opportunities pursued by publishers, sometimes in association with a commercial partner – to cover audit requirements.
In each case the newsagent was happy with the arrangement as they received what they considered fair compensation for the effort involved and did not have to worry about returning unsold stock.