We use the cavity below the Tattersalls screen to feature product – more recently a carefully selected magazine. This is important because it can add to the basket and increase the overall percentage margin from a sale. While the placement may cause concern for Tattersalls, I can show them where we are promoting their product elsewhere in the business to balance out. Food titles seem to work very well in this location – hence our pitch for Delicious this week.
I copied this idea but with Top Gear this morning. Sold a copy already.