Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

New Simpsons card range popular

Mark Fletcher
April 28th, 2009 · 1 Comment

simpsonscards.JPGThe new Simpsons card range from Hallmark is popular.  We are seeing excellent results in our stores.  Since the range is right at the front of the shop, it is working as a good drawcard.  Licenced product like this Simpsons range is important for newsagents since shows us as being current.  The card department plays an important role in demonstrating our relevance and an even more important role in driving overall business performance.  It responds well to owner attention but, unfortunately, does not receive enough of this.

0 likes

Category: Greeting Cards

1 response so far ↓

  • 1 Joe // Apr 28, 2009 at 7:54 AM

    I completely agree Mark. I think all “official” merchandise like this help the channel to portray a professional and time-relevant image. That’s not to say that non-official product doesn’t have its place. E.g. generic ink/toner products.

    0 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image