The new Simpsons card range from Hallmark is popular. We are seeing excellent results in our stores. Since the range is right at the front of the shop, it is working as a good drawcard. Licenced product like this Simpsons range is important for newsagents since shows us as being current. The card department plays an important role in demonstrating our relevance and an even more important role in driving overall business performance. It responds well to owner attention but, unfortunately, does not receive enough of this.