Portfolio magazine was closed this week. Condé Nast closed the title two years after launch and close to US$100 million invested. Jeff Jarvis asks the big question, whether this is an indication that magazines are doomed? He goes on to say it probably means the days of launches are over. We are having a busy year here in Australia with launches. This is interesting given the 10% decline in magazine sales.
It was a nice, informative (and glossy, to boot) magazine. But with the market as it’s gone, probably didn’t have the credibility or profile of other magazines – such as The Economist, Forbes, Fortune, BusinessWeek, etc.
I think the important thing is that not all parts of the world are suffering. Here in Thailand it’s tough, sure, but not as bad as elsewhere. New magazines are still hitting the shelves most months.