Mother’s Day is the second biggest season for greeting cards on the newsagent seasonal calendar. It is beaten only by Christmas and is around 50% ahead of Valentine’s Day. While card sales equal only 20% of Christmas, is a very important season, generating considerable additional traffic in newsagencies.
Like most newsagents, we are pursuing every opportunity to maximise sales. We have had our Mother’s Day gifts in display for several weeks. The photo shows only part of our range. Going out early with key seasons like Mother’s Day, Valentine’s Day, Father’s Day is an important strategy. It shows off our range to browsers and provides a selling opportunity for those who like to get in early.
We grew Mother’s Day card sales by 22% in 2008 over 2007. We are chasing double digit growth this year.