The marketing collateral from Intralot promoting scratch tickets as gifts for Mother’s Day looks enticing when placed with greeting cards. While this is not how it was intended to be used, I saw it at our Frankston newsagency today – in with Mother’s Day cards. Enterprising! I’d love a camera trained on this and see how people react.
It’s exactly where it was intended to be placed. Would love to hear the reactions and feedback.
I hope this is an innovative way to get more reach to customers in your stores, beyond the limited counter space we have. Thanks to John Sands, who kindly agreed to allow us to use their card rack space.