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Selling mince recipes with a lottery ticket

fhn_mince_tatts.JPGWe are using the empty space below one of our Tattersalls screens to promote the new Mince cookbook from ACP this week.  I picked up the idea from one of the comments made by another newsagent here a week back – they sold out.  The greater value we extract from high traffic areas like Tattersalls counters the better for us and all of our suppliers.  We will change the offer weekly – essential given the frequency of visits by regulars.

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  1. Chris

    All our copies of this mag were duds, as pages were missing or doubled up, so all copies were topped. And of course none available to replace. What a waste of time and money.

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