The pink camera we have as our Hallmark Mother’s Day Giveaway is a great promotion. I like that it is a local prize – one of our customers will definitely win. This is important given that we are pitching local shopping at every opportunity. A national prize does not have the same local appeal.The camera connects back to the Hallmark Card for Cure campaign. Hallmark has been recognised for their contribution to the workd of National Breast Cancer Foundation.
Often prizes for competitions are impractical. The Sony camera is practical, just about anyone will have a good use for it.