Australian newsagents are overloaded Photoshop magazines. We have more than the five titles in the photo through the course of the month at my Forest Hill shop. I am confident that we could lose half the titles we receive and still achieve the same revenue from Photoshop related titles. This oversupply is an example of why newsagents need to have control over the titles which gain access to our retail network. Until we centrally manage access to our retail network we will continue to receive more titles than we need. While magazine range represents an important point of difference for us, it is unsustainable for 4,500 newsagents to provide the point of difference.
The code of conduct being discussed by magazine distributors will not address this issue.