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Promoting Weight Watchers magazine

weight_watchers_frank.jpgWeight Watchers magazine moving to monthly is working in our newsagencies.  Our team at Frankston is pitching the latest issue at the counter.  They have done this before – the title performs well in this location next to our two busiest register points.  Indeed, I have seen seveal stores where Weight Watchers sells better from the counter than in the usual location.  I think this is due to the transition to monthy.  I’m happy to pitch it at the counter based on sales achieved.

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