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Yachting World magazine oversupplied

yathting_world.JPGSales of Yachting World magazine are falling yet the magazine distributor has seen fit to increase our allocation.  I cannot understand how they justify an allocation increase with a poor sell-through rate.  As these things usually go, the publisher will blame the distributor and the distributor will blame the publisher.  All I know is that my supply has been increased without justification.  If only I had the same control over the distributor when it comes to cash flow!

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magazine distribution

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