The small display supporting prepaid Visa at the edge of our lottery counter is generating good sales of prepaid Visa cards and attracting good top-up business. For a bit of passive marketing it is doing very well. The growth over the last few months has been excellent. We are finding former BOPO customers happy with the offer and others who might otherwise not get a bank backed credit card. One of the products is an alternative to Western Union money transfers.
I am told that originating business like this is important for us because customers are more likely to recharge where they purchase their card. Building return business is important for for the future health of the newsagency channel.
Disclosure: The prepaid Visa product is sold through the Tower Systems software.