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Using every inch of space in retail

good_health_frankston.jpgClick on the image to see how our brilliant team at Frankston is using the back of the ACP Basket Builder stand to promote Good Health and Medicine magazine this month.  This placement gets Good Health and Medicine seen by customers in the aisle in the middle of our shop, an aisle away from where the title is usually situated.  Using the back of the stand in this way extends its value to us.  Sales results tell us that this space works – with the right title it drives sales.  This is great because it is found space, space which many newsagents do not use.

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