The median age of magazine readers in the US has risen greater than the population accoring to research just published in the US.
Since 2001, 64 out of 90 leading consumer magazines have seen the median age of their readers increase faster than the population at large, according to a MediaPost analysis of the latest figures from Mediamark Research and Intelligence. The analysis, based on MRI’s spring 2009 measurements, confirms the continuation of a long-term trend previously observed in 2006-2008.
This generational shift is seen in our newsagencies every day. It is why some newsagents are experimenting reconfiguring their businesses to appeal to a younger demographic.
I’m at a loss about appealing to the younger market in store since the majority of them are tech savvy and get more and more from the net (or phone apps). Just how does one appeal to the younger generation (besides joining them with an online presence)?