A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Embroidery & Cross Stitch fails to sell

embrouderymag.JPGEmbroidery & Cross Stitch is another Express Publications title with problems.  We received 9 copies of the last issue and today returned 8.  It is junk like these triple packs from Express which detract from beautiful cross stitch titles which look more appealing and often sell better.  With a sell through of just 11%, I would expect the magazine distributor to reduce supply.  When it comes to Express titles I am not confident of this.  On a  side issue – I wonder if advertisers know that issues containing their ads are recycled through these triple packs on a never-ending petrol guzzling cycle.

0 likes
magazine distribution

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image