The HOT Ink! ink and toner campaign which started a week back is working very well for us. Sales have been fantastic – brilliant yesterday! The brochures distributed to homes and businesses around our centre are generating good traffic including plenty of new customers. The brochure shows us as competitive on well known brands of ink. The brand message is as important as the price message. This is important in the ink space and stationery more boradly.
We have the HOT Ink! brochure in a stand at the front of the shop (see photo) to attract passers-by in the centre and we give one to each customer. This is a good time to be promoting ink since it fits with the end of the financial year and sales which major retailers are running right now. HOT Ink! is a nice competitive pitch.
Disclosure: HOT Ink! is an exclusive newsXpress offer. I am a Director of newsXpress.