Australian Business Solutions is not performing for us. We are lucky to sell one copy per issue yet the distributor (Network) has increased supply. We have supported the title with a good location, tried co-location and also promoted with posters. It is time to cut our losses and quit the title. I wonder if sales are impacted by sameness of covers. Look at the two issues in the photo. Regular browsers will struggle to notice a difference unless the take the latest issue out of the display pocket and look at the whole cover.
Actually we have found quite the opposite to be true! It is selling well and we have actually had quite a few inquiries about when new issues are coming out. The only negative I think is that it is not monthly. Bimonthly is not frequent enough.
This mag has not done well for us either, if we are lucky, only 1 per issue.
Yes, Network also increased my allocation for the current issue by 1 even though we have never sold out!
Hmmmm. Seems like a mixed bag. The mag has done well for me. And I actually think it is quite a good mag as well. I have recommended to most of my business mag purchasers and had some great feedback. But even though I’m happy with its sales, Network did increase it unnecessarily.
Also worth checking out this post about the mag… It’s a good point about the support. More publishers/distributors should be doing it. http://www.newsagencyblog.com.au/2008/08/01/new-business-magazine-launched.html#more-4701