We are featuring the Australian Women’s Weekly at the counter this week. While this space is reserved for titles with a free gift we have not received any new stock which qualifies. We created the AWW display primarily using covers we copied – in the absence of anything from the publisher except for one poster.
Complaints aside, this issue of AWW has sold well and we are only one week in. This second week promotion at the counter should help our sales nicely. Indeed, all issues of AWW have sold well this year except for May which was average.
We support AWW with a waterfall display, front of shop co-location for the first two weeks and an ACP basket builder pocket near one of our registers. This extra activity is because we have found it is often purcahsed on impulse.