A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting outside the newsagency

hotink_foresthill.jpgOur landlord has given us free lightbox space in the centre at Forest Hill Chase for large format posters.  We are using these this month to connect with our ink offer.  The posters promote saving money and brands – the two most important messages when it comes to driving ink sales.  Given that our HOT Ink! brochures hit homes around the centre last week, the placement of the posters is timely.  Our only cost has been in creating the artwork and having the posters printed.

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