We are promoting Cross Stitcher magazine at the counter over the weekend. While this is a higher priced title for which to chase impulse purchases at $12.95, the free thread sorter gift with this issue should be appealing to people into cross stitching. I also wanted to see whether a special interest title like this can work at the counter. So, we are playing.
Before anyone points out that we are promoting an imported title when we could promote an Australian title, I looked at our numbers for cross stitch titles and weighed up the factors for impulse purchases – value (gift), popularity and how the title presents in this type of display. For our business, with what we have available this weekend, the offer Cross Stitcher magazine is the best I can see for us this weekend.