A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting Ralph

frank_ralph_jul09.JPGWe are promoting Ralph magazine in the body of our newsagency in Frankston with a prime location feature display.  Ralph sells well here and this great looking display (using excellent collateral from ACP) created by our team should work a treat for us.

fhn_ralph_jul09.JPGAt Forest Hill, Ralph magazine does not do so well.  To attract new customers we have a display at the exit of the men’s magazine aisle.  We have added soe other titles to create a small browse area.  We have found this approach works well for us with other titles.

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