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Limelight supply suffers from a great cover

fhn_limelight_jul09.JPGI Like Limelight magazine, but not enough to forgive an unjustified increase in supply by magazine distributor NDD.  If anything, we should have had supply cut by 10% instead of the increase we found today of 27%.  Limelight sales fluctuate significantly in our newsagency based on the cover – this appears to not be allowed for in the allocation model.  A couple of issues ago we sold out but that was a one off.  I bet that NDD uses that as the justtification for today’s increase.  Research will show them that our sales are very bumpy.

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magazine distribution

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