Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

UK newsagents doing it tough

Mark Fletcher
June 25th, 2009 · 1 Comment

The Norwich Evening News ran a story yesterday about the challenges facing UK newsagents.  The story reports that they are closing at the rate of one a day in the face of tough competition from national retailers.

While I understand the pitch of use us or lose us, consumers will shop in newsagencies only if they see them as relevant.   This is our challenge here and in the UK – to be relevant in today’s marketplace.

We are challenged by history, supplier relationships, rules and a cost basis which is not as flexible as could be useful to changes to our model.

The newsagency of the future will not be a newsagency.

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Category: newsagency of the future

1 response so far ↓

  • 1 Jarryd Moore // Jun 25, 2009 at 4:01 PM

    The “use us or lose us” really is a stupid approach. As the basis for a plan of action it lacks any foundation or substance. As a marketing pitch its lazy and a perfect example of what NOT to do.

    If consumers aren’t shopping a UK newsagencies its because they aren’t, as you say Mark, relevent. Promoting this message is usuless because consumers clearly don’t care if they lose something they don’t use.

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