Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Newsagents have best Michael Jackson tribute range

Mark Fletcher
June 28th, 2009 · No Comments

tmz_time.jpgCelebrity gossip site has published the cover of a special Michael Jackson commemorative issue of Time magazine which hits US newsstands Monday morning.  Newsagents know that there will be special coverage in our major women’s weeklies starting from tomorrow (in most states).  I also expect a few publishing surprises in the next week given the blanket coverage on TV and online.  A couple of publishing people I have spoken with are aware of the additional traffic being generated by the $90 million Oz Lotto jackpot and this is also guiding their response to the Michael Jackson story.  Like publishers, we need to be opportunistic.  It’s business.  While some customers are sick of hearing about Michael Jackson already, many more will collect everything they can.  Newsagents ought to be the go to place for this – we will have the best range.


Category: magazines · Newsagency opportunities

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