We have started testing snack foods at one of our newsagencies. The snack food stand in the photo compliments a broader range of confectionery we are carrying to help drive impulse purchase revenue. We have priced the range for convenience – that is, just above Coles which is nearby.
Our longer term plan is to use queue management facilities to help us more creatively represent these products as our customers approach the counter.
Customer traffic flow control is very interesting and there is plenty of diveristy out there with majors experimenting checkouts. Target have used a very cheap and clumsy approach. Whereas Borders have what I think is a great system of lining people up.
Impulse makes up a large segment of servo, super market and corner store sales. Chips are one thing but I agree we need to look at products that drive the basket up.
Mark,
Bartuf have excellent queue systems, and i have recently looked at buying one which lends itself to confectionery, cards, and magazines. Very adaptable. The only issue now is to drive the price down for it. I tried, but htey would not budge. Maybe if we can get some volume for them they might have a rethink? have you approached them? I know you have mentioned them before, and i must say some of their product would suit alot of this impulse merchandising.
Cheers
Chris
Reservoir