Our book sale is in full swing and delivering good sales. Being at the front of the newsagency, it is is drawing in passers-by and adding to the basket of shoppers in-store. Book sales like this, managed well, deliver an excellent margin on good sales – lifting the overall margin achieved by the business. While we try outposts from time to time, we prefer an in-store offer because of the lower labour and real-estate cost. We are supporting the sale with a flyer featuring many of the titles we have on offer.