Promoting Zoo magazine is a challenge this week as it is a feature title in the ACP Connections marketing program yet sells at a low volume for us. We have higher volume titles which will deliver a better return from premium magazine display space. Our solution is to pitch Zoo next to the Herald Sun for the week. While not a pretty display it is opportunistic. We expect to sell out of all of our stock – especially given the less than half price offer. This is a good example of where I’d like newsagents to be rewarded for results more so than a pretty display.
I have trouble promoting any thing like this in my shop lots off mum’s small children and off a ethnic group that does not like the display