Newsagents concerned about newsagencies being used to harvest new print magazine subscriptions should read an article published yesterday by BtoB which reports that US magazine subscriptions originating from the Internet are predicted to grow 22% according to a survey of publishers.
Print magazine subscriptions originating from the Internet are anticipated to represent 22% of new business sales among Magazine Publishers of America members, according to an online study the association issued earlier this week.
Publishers in Australia continue to ignore an opportunity to work with newsagents on a more structured approach to subscriptions.